Public Service Updates

Public Service Update: Another Beginning

July 29, 2016 – By Amber Sandall, 2016-2017 Ad 2 Madison Public Service Chair

Last year, the Ad 2 Public Service committee’s client was Community Living Connections (CLC), and in the span of just eight months, Lauren Simonis and her team planned a fundraiser for the non-profit and raised nearly $14,000. Part of the campaign for CLC included promotions (email, social, flyers) and a large part of our partnership with the CLC focused on helping them strengthen their marketing efforts. Without dedicated marketing staff, CLC relied on our group to help set themselves up for marketing success.

As part of Lauren’s team, I can honestly say that I learned a lot! I was so excited to be able to help a local non-profit while at the same time strengthening my current skills—and learning some new ones. It was great to be in a learning environment, surrounded by my peers, where together we learned new things and shared our expertise with each other in order to create and deliver the best campaign we could for CLC.

That’s why I’m excited to step up as the public service chair this year. I’m supported by an awesome executive team (Karla Schulte, Lee Southwell, Lindsey Hinkel, and Taylor Kennedy) and Ad 2 board, and I know that we’re going to achieve great things together for our soon-to-be-selected non-profit client. Here’s what we’ve accomplished so far:

  • Prepared the 2016-2017 application. New this year is an online version! Applicants can still access and submit a PDF version to me at We revamped some of the information we’re requesting, and are looking forward to reviewing submissions.
  • Developed a promotional plan for the application. As I write this, we’re in the middle of executing our plan. We’re working on social, web, traditional media, and our personal channels to get the word out. Don’t hesitate to share our informational page with a non-profit that might be a good fit (or, nominate them by contacting me, and I can reach out!).
  • Kept an eye to the future. We have a solid timeline in place, and we’re working on some next steps—including criteria for client selection, client research and discovery, and preparing documentation.

If you are, or know of, a non-profit that could benefit from a pro-bono marketing partnership with Ad 2 Madison, please contact me! Our application is open until noon on August 15, 2016, and I’m happy to answer any questions in the meantime.

And if you’re a young professional looking to work with some cool people, help your community, and grow your skills—drop me a line. I’m looking for passionate people with a desire to contribute their business, marketing, and communications skills and learn some more while working on our 2016-2017 non-profit marketing campaign.