Ad2 Madison and the Madison Advertising Federation teamed up once again for the annual Diversity Job Shadow Day, which took place over the week of March 3-7. As usual, students of diverse backgrounds—this year from UW-Madison, MATC, Edgewood College, Herzing College and the Madison Media Institute—were given a chance to spend a four-hour block at a company that specialized in their communications career interest. In all, 28 students were paired with 13 companies, with fields ranging from public relations to advertising to marketing.