Public Service
Each year Ad 2 Madison produces a comprehensive, pro-bono public service advertising campaign for a non-profit organization in the community. The committee begins in late spring by selecting a client, and then researching the client's situation and needs.
Usually by early fall, a complete marketing proposal is submitted to the client. Based upon that information, Ad 2 members create a full advertising campaign, such as television, radio, print, outdoor and interactive advertising elements - while also securing media placement. Some campaigns also include logo design, production of collateral materials, viral tactics and public relations initiatives.
In early spring, Ad 2 Madison competes in the Public Service Advertising Competition, pitting the local campaign against other's in the country. Participating clubs submit a written report about their campaign, followed by an oral presentation at the AAF National Conference. A select panel of judges evaluates the campaigns and selects the best among that year's work.
Non-Profit Application
Ad2 is now accepting applications from Dane County non-profit organizations for its 2008-2009 campaign.
Past Campaigns
Join Ad 2 Madison
Ad2 Photostream
Contact Ad 2
Ad2 Madison
c/o Julie Johnson
P.O. Box 2394
Madison, WI 53705
