Calendar
Tickets
When:
January 16, 2020 @ 5:30 pm – 6:30 pm
2020-01-16T17:30:00-06:00
2020-01-16T18:30:00-06:00
Where:
Hiebing
315 Wisconsin Ave
Madison, WI 53703
USA
Cost:
Free for Ad 2 Members, $10 for non members.
Educational Professional Development
Free for members and just $10 for non-members. Food and drink provided. RSVP and get your tickets here. 

Examining the fine line between art and science, Annie Borse (Media) and Tommy Yonash (PR, Social & Content) from Hiebing will dive into the process of executing a successful social media campaign. In the constantly changing digital media landscape, the roles of media and social content creation are becoming increasingly intertwined. In this talk, learn how Hiebing utilizes data to push creative boundaries and step into their target’s shoes.

Annie Borse
Media Coordinator

When she’s not building social or digital media campaigns, Annie is digging through the data to find the right media placement for a client’s target. With background in broadcast radio and a degree in strategic communications, Annie determines how placement, timing, behaviors and messaging can all factor into getting that next engagement, donation or lead for clients like Summit Credit Union, Doctors Without Borders, Schneider Trucking and EVCO Plastics.

Annie is trained in nurturing a digital campaign from start to finish, which means everything from planning and set up to mid-campaign optimizations and final reporting. It’s her goal to get the right content in front of the right user at the right time. Outside the walls of Hiebing, you can find Annie jamming to whatever band is town at one of the many music venues or trying a new Madison restaurant.

Tommy Yonash
Account Executive / PR, Social & Content

Tommy uses his heartfelt devotion for storytelling to illuminate meaningful brand stories at Hiebing. He excels at crafting social and digital content that impacts and empathizes with the brand’s target. A big believer in lists and note-taking, Tommy manages projects from conception through reporting for Hiebing clients such as Culver’s, Montgomery Ward and UW Veterinary Care. A self-proclaimed customer service pro, Tommy believes strongly that meaningful audience engagement is the foundation for brilliant brand growth.

When not finding or sharing meaningful stories, you can find Tommy caring for his collection of house plants or taking photos across the Midwest.